Selling with certainty – The decision you make regarding the method used to sell your property is extremely important.
The commonly held belief is that there are only two options regarding the methods available to sell your home; use a real estate agent, or sell it yourself. Private sale or For Sale by Owner signs pop up in most neighborhoods and is a process favored mostly by people who have had a bad experience with agents, don’t want to pay commission or have once worked in real estate sales and feel they can do it themselves.
Trouble with this method is a perceived lack of “credibility”. Buyers tend to consider a house being sold by the owner to be overpriced. The reasoning is simple, does the owner think they can get a better price than the agents? No one likes to pay more than the the “market” for a property. An agent’s listing is perceived rightly or wrongly by buyers to at least be at or close to the “market”. Questions arise in the buyer’s mind as to why the owner thought they could do better….or get a better price! It is this effect that makes private sales frustratingly difficult, not to mention they are most often poorly promoted.
Using a real estate agent works like this; When the time comes to sell, the majority of owners will tender for various agents’ opinions of what those agents feel the property is worth. A qualified valuer may also give a general indication of the property’s value. If you add the result of all the opinions to your own assessment you will almost always get a vast range of prices. In any case, the effect of using an agent will determine:
- How much you achieve for the sale of your property?
- How long it will take to sell?
- How much will you keep after costs are deducted?
The conventional thinking toward selling also needs to be considered. If the asking price is too high, much time and money will be consumed before a buyer is found. How much time and money you have will often determine the eventual selling price. Under such selling conditions, you not only have to contend with stress and negative sentiment in the market place, when a buyer does come along they will attempt to negotiate downwards on the asking price anyway!
Sell With Certainty!
The expectation of snagging a cash buyer could also be detrimental to the process of selling because this single minded approach will exclude a large chunk of potential buyers who have differing constraints.
In every market there are people who for numerous reasons don’t qualify for a bank loan or who resist the manipulation often applied to buyers by selling Agents. Consider people who are self employed, new to Australia, or generally outside the tight lending criteria of banks. .
We have found a more “buyer friendly” approach allows new buyers to be introduced and qualified at any time, ensuring momentum and a fast sale. Selling with certainty is also about overcoming obstacles for buyers which are often out of your control and that can influence the time taken to sell and the price achieved.
Often our constructive approach provides sellers with more options. What we are often able to do is secure a sales with buyers who might be out of view of agents and banks.
Contact us today if you would like to sell your property with certainty.